Dentists have Web sites. Not that many years ago, this was not so true, but today, many dentists are often at the forefront of online technology, just as they may be with the dental tools and technology in the office. Dentists may manage their practice with online software and they may have self-service appointment management for their patients. But in addition, business is business, and they may be using their Web sites for competitive advantage. They should be if they are not. And the key to that is being found. In other word, search engine optimization.
Dr. Jason Lipscomb is a general dentist in Virginia who specializes in helping dentists expand their practices through with social media. Jason has written extensively on the subject. Read his SEO primer for dentists, now as you plan your marketing strategies for the coming year.
Jason and his partner Stephen Knight started Social Media for Dentists to help other dentists master social media and attract new patients. Jason and Stephen have also authored the book Social Media for Dentists. A 350-page guide to social media as seen from the dental perspective. Visit their website at http://www.socialmediadentist.com.