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Brown Family Dentistry

Issue: Winter 2009
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Brown Family Dentistry, located in Neenah, Wisconsin, is a showcase office for style and efficiency—as well as an extensive lineup of dedicated dentists who all bear the last name of—you guessed it—Brown. Specifically, Dr. Tim Brown; his son Tipton; Tipton’s wife Dawn; and son Tyler complete the roster of “Brown” family members.

Dr. Tim Brown started the practice over 30 years ago. In 1999, son Tip and daughter-in-law Dawn came on board—and Tyler joined the group after the renovation was completed in the summer of 2009. The need for expansion of the practice to accommodate Tyler provided the opportunity to assess the overall requirements of the business, resulting in the decision to go for an upgrade and renovation that would make the facility future ready.

Contact with their local Henry Schein Sales Specialists opened up discussions on the exploration of options that could best fulfill the new office’s goals. With 4 doctors and additional staff in the mix, it was clear that space and access were crucial to the success of the new facility. The outdated infrastructure with its inadequate plumbing, heating, air conditioning, and vacuum systems required updating to enable smooth operations on a daily basis. Redesign would focus on the functional aspects of operations as well as addressing the need for privacy in consultation and operatory areas. “We had over 10 years of history with Henry Schein Dental’s experts,” notes Dr. Tim Brown. “Equipment Sales Specialist Dan Kroeger, Field Sales Consultant Todd Gregory, Interior Designer Cindi Matt, Designers Tracy Tock and Kory Schneider, and Lead Equipment Service Technician Bob Ross [rolled out a plan that worked perfectly for us.]”

The Brown’s also took CE courses on office design and also visited a leading manufacturing plant and showroom for a genuine hands-on approach to choosing equipment that was a good match for the new premises.

“We [first] did an interview to determine needs, wants, and desires for the practice,” comments Equipment Sales Specialist Dan Kroeger. “The original thought was to move the location and build a new building but after consideration of the current location and available land sites, the determination was made to remodel the existing location in a two-phase event, starting with the acquired new half of the building and then migrating to the old half. The two projects were coordinated so that the Doctors could continue to work as the remodel took place.”

Dr. Dawn Brown worked very closely with the Interior Designer, Cindi Matt, to create the perfect interior for the new office. The office’s relaxed contemporary motif works well— from the reception area straight through to the operatories.

“The quality, warranty, and adaptability of the equipment to be used by multiple doctors and hygienists…[ensures] better patient comfort and ease of use for staff because of the standardization of products used in the operatories.”

A canvas of muted browns and beige tones succeed in setting a calm and inviting mood. Soft, natural light pours inside from the large windows in the operatories, which offer views of the facility’s treelaced surroundings—including a stream that runs behind the building. The office is a serene haven where patients and staff can feel completely comfortable and refreshed while getting down to the business of dentistry.

“We are particularly fond of the vaulted ceilings in the hallway outside the operatories,” adds the Doctor. “It feels very open and makes a statement. We were impressed with Dan’s design to house the lighting in the ops. It came together so nicely.”

The high-quality state-of-the-art equipment chosen for the office is a confirmation of Brown Family Dentistry’s commitment to providing the finest treatment options for their patients and the best working environment possible for their staff. “The quality, warranty, and adaptability of the equipment to be used by multiple doctors and hygienists…[ensures] better patient comfort and ease of use for staff because of the standardization of products used in the operatories,” comments Equipment Sales Specialist Dan Kroeger. “The cassette system in place in the sterilization area allows for better instrument management and the protection of staff from ‘sticks.’ “

The addition of another dentist gave new dimension to the plans for the facility. “We could not have done it in our old space,” points out Dr. Tip Brown. “The elevator made access more convenient for patients. Workflow is greatly enhanced, as is privacy at the reception desk, in consultation area, and in the ops—in compliance with HIPPA regulations. Improved technology and equipment systems mean less stress. We are more flexible, organized, and informed, and we will be able to accommodate a growing staff, an increased patient base, and acquire new technologies in the future.”

“We are more flexible, organized, and informed, and we will be able to accommodate a growing staff, an increased patient base, and acquire new technologies in the future.”

Left to right: Dr. Tim Brown, Dr. Tip Brown, Dr. Dawn Brown, Dr. Tyler Brown; Dan Kroeger, Equipment Sales Specialist; Cindi Matt, Interior Designer; Paul Batley, Regional Manager, Bob Ross, Lead Equipment Service Technician; Dick Johnson, Equipment Service Technician; Todd Gregory, Field Sales Consultant

The overall design brings exceptional comfort to the patient, a streamlined workplace for the staff, and a mood of competency and dedication to patient satisfaction that Brown Family Dentistry wishes to project about its business. ” Our practice reflects who we are and what we are trying to achieve,” notes Dr. Tim Brown. “We think that from the moment patients make their first contact with us—on the phone with a happy team member or walking through the door—they begin to understand our mission. A warm, inviting office with state-ofthe- art technology and equipment is part of what means the most to all of us at Brown Family Dentistry–quality service, experience, and growing relationships.”

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