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Dr. Edward MacMurdo – East Pointe Trails Dental Centre Tecumseh, Ontario, Canada

Issue: Fall 2010
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“Less is more”…we have all heard the phrase many times. In this instance, we can showcase Dr. Edward MacMurdo’s new practice, East Pointe Trails Dental Centre, to more fully understand the philosophy behind the notion.

After moving to Tecumseh from the Vancouver area, Dr. MacMurdo sought to enter into an associateship. When this was not forthcoming, he revised his plan of action and decided to build new. What evolved was a great plan for a compact and streamlined 1,600-ft., 3-operatory office. “I prefer the smaller office with a single practitioner and hygienist…it’s less like an assembly line,” comments the Doctor.

The vision for the office was further defined as the plans solidified and were taken to the action phase. “I received good ‘word of mouth’ references from other dentists about Henry Schein Dental’s Equipment Sales Specialist Carl Bernat,” recalls Dr. MacMurdo. “I spoke with him…and along with the contractor, we got everything organized. Carl took charge; I was still living in Vancouver at the time of construction.

Having Carl there, keeping it all under control was so much easier. He helped with the equipment selection and supplies and dealt with all the builder/contractor issues. National Design Group’s Odette Legree coordinated the interior design elements.”

“Our conversations were mostly over the phone during the process…I was in Ontario and the Doctor in Vancouver,” notes Carl. “The office is small with a great feel and no details overlooked. Its cozy and comfortable atmosphere is definitely welcoming…everything turned out very well.”

“The office is small with a great feel and no details overlooked. Its cozy and comfortable atmosphere is definitely welcoming…everything turned out very well.”

Through the combined efforts of Henry Schein Dental’s specialists and Dr. MacMurdo, the final product was achieved. The paperless office is well underway with Dentrix practice- management software to simplify the office’s many administrative activities. Patient comfort is at the top of the list; they enjoy the luxury of massage chairs from Pelton & Crane during their visits and digital radiography ensures that their X-rays use minimal radiation. “All the products selected have proven track records and are of high quality,” points out Carl Bernat. “There are excellent features on each of the equipment choices that will dependably fulfill the office’s needs for many years.”

Minimalist style makes the decor crisp and functional. Slate flooring in the ops and durable and beautiful granite on countertops in the reception area and bathroom add texture and interest. The multipurpose consultation room provides privacy for conferences and an extra space for the Doctor to attend to the many details involved in running the practice.

“I now have a great team… and a modern, clean office where I can offer my patients quality dentistry in a relaxing environment.”

“Ours is a new office that is still growing,” notes Dr. MacMurdo. “We continuously have new patients through advertising our business. And, after only one year, we have quite a few referrals from our current patient base.

 

Carl Bernat, Field Sales Consultant; Dr. Edward MacMurdo

Carl has done a terrific job getting my office built and helping me blend into the community. He constantly went beyond what is expected to ensure that my new office was up and running. I now have a great team…and a modern, clean office where I can offer my patients quality dentistry in a relaxing environment.”

Featured Equipment:

  • Dentrix Practice Management Software
  • Midmark M11 Sterilizer
  • Pelton & Crane Massage Chairs
  • Pelton & Crane Delivery Systems
  • Pelton & Crane Light Fantastic
  • Pelton & Crane Cabinetry
  • Pelton & Crane Solaris Sterilization Center
  • SciCan Statim