Dr. Keith Richmond’s practice, Richmond Aesthetic Dentistry, specializes in prosthodontics. His office is situated within a new office building in Lititz, Pennsylvania. The choice was a perfect fit for Dr. Richmond’s first office and took two years in the planning phase. From the project’s inception, Sullivan-Schein Equipment Sales Specialist, DeAnna Alberto and Field Sales Consultant, Tom Dietzler were on board, providing advice and support. “DeAnna and Tom guided me through the entire process,” notes Dr. Richmond. “With Sullivan-Schein, there was always an open line of communication…and an excellent network of people and professional services.” Sullivan-Schein assisted Richmond Aesthetics with a variety of services, including financing, design, supplies, advertising, and practice management.
Dr. Richmond’s specialty has specific needs in terms of its operatory space and equipment configurations. Each element in the floor plan was discussed in depth so that every operatory met the criteria necessary for successful patient treatment. Sullivan- Schein arranged a trip to the Sirona facilities in Charlotte, North Carolina to view the various lines of products and put together the ideal combination of equipment for the new office. Equipment Sales Specialist DeAnna Alberto notes, “Dr. Richmond’s specialty has to pay critical attention to the flexibility of the dental unit and cabinetry. They must be able to adjust vertically to accommodate both stand-up and sit-down dentistry. We created unlimited flexibility for the cabinetry, which has a very unique appearance and seamlessly integrates the type of technology required for the Doctor’s specialty.”
The office’s environment boasts perfect ergonomics for its space. Both workflow and traffic can be effectively managed to facilitate optimal levels of efficiency and productivity. Staff and patients benefit from the office’s streamlined layout. Enhanced technology such as digital radiography, in-office bleaching, in-operatory monitors for patient viewing, and the DENTRIX practice-management system keep the business in synch with industry trends while aiding its revenue base. The new office also has potential to build out when necessary with space available for two additional operatories to meet an increased patient load.
Richmond Aesthetic Dentistry packs a double punch. It clearly rebukes the old adage—you can’t be smart and pretty. The office is definitely smart and pretty! The high-performance technology has the “smarts” to keep the practice on track competitively—and the upscale, classic decor is “pretty” and inviting, hitting just the right “mood” button, helping patients to relax while they await treatment. And, because of the practice’s specialty in advanced restorative dentistry, a large working laboratory was included in the facility.
Dr. Richmond can look forward to confidently accelerating his business goals with a new office that will easily give his practice the capacity to stay abreast in his area of specialization. His future plans include the completion of the two remaining operatories; acquiring the technology to offer his patients same-day milled crowns; and hiring another prosthodontist.
Designed by: Jennifer Rhode
A first office is often a “field of dreams.” A place where the Doctor can express and define all that is personally and professionally significant while working to achieve practice goals. “Study locations carefully before making a decision,” cautions Dr. Richmond. “Always stay focused—and never become discouraged–and, have a team like I had from Sullivan-Schein!”
Left to right: Tom Dietzler, Field Sales Consultant; DeAnna Alberto, Equipment Specialist; Dr. Keith Richmond; David Bock, Equipment Service Technician
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