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Dental Blog by Tag: return-on-investment

Are You Guilty of the “Lottery” Mindset?

Posted On: Friday, October 11th 2013 by

Categories: Dental Practice Marketing | Tags:

Do you feel that marketing your dental practice is more trouble than its worth or you’re not making enough return on your marketing investment? It’s possible you have what Douglas Sligtig, President of Dental Branding, calls the "Lottery" mindset. Let’s take a look at an example of the "Lottery" mindset and its counterpart – the […]

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Competing with Corporate-owned Practices

Posted On: Friday, April 26th 2013 by

Categories: Dental Practice Management, Dental Practice Technology | Tags: , , ,

There was a time when traditional practices could be very successful – even if they were plagued by inefficiencies, poor marketing, and outdated technology. Not any more. In an accessibly written article by a dental consultant with over a decade of personal experience as a practicing dentist, Dr. Charles Blair offers advice how to invest […]

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Technology: Getting a Return on Your Investment

Posted On: Thursday, September 17th 2009 by

Categories: | Tags: , , ,

Sure, we all know how dental technology can improve the quality of patient care in terms of the better diagnosis and sometimes more streamlined, focused performance during a procedure. However, the question consistently arises, “How do I know I’m getting a return on my investment?

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