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Dental Blog by Category: Dental Practice Marketing

A dental practice is just like any other business: you need customers to succeed! Today’s world of dental practice marketing is complex and multi-faceted, but also offers huge opportunity for growth. Read our dental marketing blog posts to learn about the latest marketing strategies for dentists.

Is Your Practice Website Costing You New Patients?

Posted On: Monday, January 30th 2017 by

Categories: Dental Practice Management,Dental Practice Marketing |

You spend a lot of time, money, and effort creating a welcoming environment in your practice. When new patients walk through the door, you make them feel comfortable and secure. What about before patients get to your door? Before that first call to schedule an appointment? Is your website conveying the same level of comfort […]

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13 Steps to a Healthier Work Environment

Posted On: Saturday, January 30th 2016 by

Categories: Dental Practice Marketing | Tags:

Cathy Jameson, PhD, is our guest blogger today at Sidekick Magazine. Most dental professionals work 40 hours per week—some more, some less. But, even if you are seeing patients 34-36 hours per week, when you add in administrative, travel, and continuing education time, it is not reasonable to consider the average 40 hour work week […]

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Are You Guilty of the “Lottery” Mindset?

Posted On: Friday, October 11th 2013 by

Categories: Dental Practice Marketing |

Do you feel that marketing your dental practice is more trouble than its worth or you’re not making enough return on your marketing investment? It’s possible you have what Douglas Sligtig, President of Dental Branding, calls the "Lottery" mindset. Let’s take a look at an example of the "Lottery" mindset and its counterpart – the […]

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Are you guilty of shotgun marketing?

Posted On: Saturday, February 23rd 2013 by

Categories: Dental Practice Marketing |

Most doctors will agree that shotgun marketing isn’t effective, and it is crucial to success to have a marketing plan in place. So why do so few practices have one? Douglas Sligting, President of Dental Branding, discovered that most doctors simply don’t know how to create a comprehensive marketing plan. He offers a few helpful […]

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Gearhart Dentistry takes the term “home office” very seriously!

Posted On: Saturday, October 13th 2012 by

Categories: Dental Practice Management,Dental Practice Marketing | Tags:

Who wouldn’t want to commute just 50 feet to work? Dr. Stephanie White has lived, quite literally, around the corner from her practice, Gearhart Dentistry, since the office opened in September 2010. While having a practice so close to home provides many familial benefits to a mother such as White, owning the property at which […]

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Seeking advice the key to building the perfect practice

Posted On: Tuesday, October 2nd 2012 by

Categories: Dental Practice Management,Dental Practice Marketing |

Dentists may never be able to operate the perfect practice, but that doesn’t stop them from pursuing it. And there’s no better way to improve than by picking the brains of those who have built thriving offices or helped others reach their dreams. Straine Consulting’s “business of dentistry” curriculum has offered unmatched assistance to countless […]

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Making a good first impression will lead to many more visits

Posted On: Saturday, September 15th 2012 by

Categories: Dental Practice Management,Dental Practice Marketing,Dental Practice Technology | Tags: ,

First impressions tend to be the most lasting ones—especially when it comes to patients who are visiting a dentist for the first time. Most people are reluctant to go to the dentist and will look for any reason NOT to go back. So it’s essential that dentists make patients feel comfortable right away, not only […]

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Some people seem to be born with the gift of words

Posted On: Thursday, September 6th 2012 by

Categories: Dental Practice Management,Dental Practice Marketing |

(Dr. John Meis is our guest blogger this week at Sidekick Magazine)  They seem to always know the right thing to say. In awkward or uncomfortable situations they speak when others are silent, struggling to think of what to say. You have no doubt met someone like this. My Dad is a student of communication. […]

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