You spend a lot of time, money, and effort creating a welcoming environment in your practice. When new patients walk through the door, you make them feel comfortable and secure. What about before patients get to your door? Before that first call to schedule an appointment? Is your website conveying the same level of comfort and reassurance that your team does? In many cases, your website is the first impression your practice will make on a potential new patient; make that impression count.
60% of online browsing now happens on mobile devices. Having a website that is mobile-responsive (easily navigated on a smart phone or tablet) is critical to new patient acquisition. Search engines like Google understand that users are browsing from mobile devices and need mobile-friendly search results, therefore websites that haven’t adapted for mobile traffic are being moved down in search results. Even if a potential new patient does manage to locate a practice website that isn’t mobile-responsive, if they can’t easily access your site from their phone, they are likely to move to the next search result. Don’t get bumped below your competition on google – check to see how your site performs from a smart phone and tablet.
An outdated website conveys the impression of an outdated dental practice. Industry standards dictate a complete website redesign every three years to stay current with general design trends. Over the last few years website design has shifted to include less copy and more images. If your site hasn’t had an overhaul in the last three years, evaluate whether it looks current and accurately conveys your practice brand.
A custom, mobile-responsive website is an investment in new patient acquisition that will pay dividends. Everything you need for a modern, competitive website is available for only $149/month from the digital marketing experts at Dentourage. For an analysis of your current website, or to learn more about building a mobile-responsive site, visit Dentourage.com.