According to dental office design expert Dr. Mark Tholen, regardless of your dental expertise and clinical ability, the success of your dental practice does not depend on your diagnostic and treatment skills, but rather on your how your patients perceive your competence.
Dr. Tholen suggests that the dental office, among other things, is a communication tool, a giant billboard that all of your patients view each time they are treated, and you should treat it as the personification of your “marketing” program.
Read Dr. Tholen’s article on designing your office with your patience in mind, called Look the Part.
You may also find these podcasts by Dr Tholen instructive.
Use the the comments and let us know what you think. Do you see this reality reflected in your dental practice?